Optimising KPI & Cash Runway Management for a Growing Lifestyle Brand

April 21, 2025

Client Overview

A rapidly growing sports brand that needed better financial visibility to manage inventory, cash flow, and production cycles efficiently.

The Challenge

The company needed a centralised financial tracking system that would:

  • Monitor key performance indicators (KPIs) in real-time
  • Track inventory levels and sales data to improve forecasting
  • Link cash runway to production cycles for better financial planning
  • Optimise treasury management by leveraging their Trade-Fi facility effectively
  • Manage balance sheet liabilities to ensure financial stability

Our Approach

  • KPI Tracker Development:
    We created a singular KPI dashboard that consolidates all key business metrics, giving management a real-time view of:
    Daily & Monthly Sales Performance (number of products sold)
    Inventory Levels & Replenishment Needs
    Production Order Requirements
    Financial Ratios & Profitability Insights
  • Cash Runway Tracker:
    We built a dynamic cash runway tracker linked to production cycles, allowing the company to accurately plan inventory orders based on available cash.
    It helped them forecast how much they could order and how it would impact cash flow over time.
    Integrated treasury planning, ensuring they could use their Trade-Fi facility optimally to manage working capital.
  • Treasury & Balance Sheet Management:
    We structured a facility repayment plan to ensure liabilities were handled efficiently.
    Helped optimise trade finance usage, ensuring they had the liquidity needed for sustained growth.

The Results

  • Real-Time Business Insights – Management can instantly track sales, inventory, and order planning.
  • Optimised Cash Flow Management – Cash runway is linked directly to production cycles, allowing better financial control.
  • Smarter Treasury Decisions – Trade-Fi facility is used strategically, minimising financial strain.
  • Stronger Financial Planning – Leadership now has a holistic view of the business, making data-driven decisions faster and more efficiently.

Conclusion

By developing a KPI Tracker and Cash Runway Model, Unreconciled transformed financial visibility for this sports brand, enabling them to scale efficiently while staying in control of their finances.

From inventory to treasury management, we gave them the tools to grow smarter.